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RYAN BERNIS
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It's in the Game - Madden NFL

Unscripted Original Docuseries
Prime Video Sports | Amazon Studios

Madden NFL isn’t just a video game. It’s a global pop cultural phenomenon. Over 17 million games are played every day around the world. 130 million copies have been sold. The franchise has amassed $7 billion in revenue since 1988.

This four-part docuseries dives deep into the untold journey of Madden NFL-from its humble 8-bit origins to becoming one of the most influential gaming franchises of all time. With rare footage and exclusive access to EA Sports, it's the definitive look at how this game forever transformed both sports and gaming.

Static Creative Direction: Ryan Bernis

AV Creative Direction: Dani Audas

Title Treatment Design: Ryan Bernis

Key Art: Intermission

Head of Creative, Prime Video Sports: Rolyn Barthelman

Sr. Creative Marketing Manager: Nick Warner

Campaign Manager: Lexi Mossler

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