RuPaul is the emcee and judge for the most epic ball ever. She encourages each Season 10 girl to be themselves, strut their stuff, do their thing, and throw obscene amounts of shade as they make their debut entrance on the stage for the world to see for the first time.
At the end of the promo, Ru awards all the queens “10s, 10s, 10s Across the Board” as the lights go out.
Atomic number 10 represents the chemical element Neon, so our team was inspired to give the ball a neon theme and color palette, complete with a 3D rendered neon sign created by studio Rizon Parein.
Creative: VH1 Creative Team
Director: David LaChapelle
Photographer: Tony Kelly (Queens) & Albert Sanchez (RuPaul)
Art Direction: Ryan Bernis
Stylist: Karen Levitt