Inspired by the song "U Wear It Well" from RuPaul's album Butch Queen, as well as a “throwback” Ru track called “Back To My Roots”, promotion for the new season involved a retro beauty salon set design and custom props.
A marketing challenge was presented to the Creative Team in the form of needing to include a “hook”, which was that this season would feature both the 100th episode of the show, as well as the 100th drag queen to walk into the work room during the first episode.
Creative: Logo Creative Team
Photographer: Mathu Andersen
Art Direction: Ryan Bernis